The government ads that discourage people to smoke and the issues that happened to some of Lucio Tan’s businesses might have affected his income in 2010 but he is still one of the most prominent business magnates in the country. From being an ordinary employee, he is now the owner of the largest tobacco company in the Philippines, Fortune Tobacco. He also expanded his investments to different fields. Among his well-known businesses are Asia Brewery (the 2nd largest brewer in the Philippines), Tanduay Holdings (one of the world's largest rum makers), Philippine Airlines, Philippine National Bank, and Allied Bank. Like the other tycoons, he also ventured to commercial properties development when he started Eton Properties Philippines. According to estimates, the total value of his business empire would not be less than 2.1 million USD and he himself controls 40 to 60% of the said amount.
John Gokongwei, Jr. has one of the most inspiring stories among the successful business men in the country. Following the history of his career, his businesses just kept on rising. His most successful business is the Universal Robina Corporation (URC) which is the manufacturer of well-known brands such as Jack n’ Jill, C2, and Great Taste. He is also the owner of various successful businesses in the Philippines such as Sun Cellular, Cebu Pacific Airlines, and Summit Media publications. In 2010, he continued venturing into property development, hotel management, and retailing through Robinsons Land Corporation.
Jaime Zobel de Ayala stayed focused and competitive with his businesses even though he was born from a wealthy family. He is credited for steering the Ayala Group of Companies into its fastest growth periods. They say that the 90s saw the “Golden Age of the Ayala”. He has been the Chairman Emeritus of Ayala Corporation since April 2006. Zobel de Ayala served as the Chairman of the Board of Directors of Bank of the Philippine Islands (BPI) and Chairman of the Board of Trustees of [[Ayala Foundation]].
The man who started his business with only two ice cream parlors, Tony Tan Caktiong became World Entrepreneur of the Year 2004 and is the current head of Jollibee Foods Corporation. Also from modest beginnings, his business has grown to become one of the most admired and respected companies in Asia. Jollibee Foods Corporation now employs 30,000 people in almost 1,000 outlets in seven countries which includes the United States and China. In the Philippines, Jollibee commands 65% of the domestic fast food market, competing very successfully against established global brands.
Enrique Razon, Jr. is known for being loyal to former president Gloria Macapagal-Arroyo during her term. In fact, he served as the treasurer of Team Unity during the 2007 Senatorial election. He is the current Chairman and CEO of the publicly-listed company, International Container Terminal Services, Inc. (ICTSI) which is the largest corporation in the country providing container port terminal services in Manila, Subic, Batangas, General Santos City, Poland, and Brazil. He sold his power unit, National Grid Corporation of the Philippines, to Henry Sy, Jr. which increased his profits in 2010. With his current net worth of 975 million USD at the age of 50, he is now the youngest among the richest men in the Philippines.
Beatrice Campos‘ family is well-known for being the owner of the leading local pharmaceutical company Unilab. The company was co-founded by her late husband, [[Jose Campos]]. She also has a controlling stake in the Singapore-listed Del Monte Pacific Limited which is run by son her Joselito who recently invested in San Miguel Corporation.
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